Ladbrokes launches new sportsbook mobile app, created in partnership with Mobenga, that offers players a customized and convenient mobile experience.
UK-based Ladbrokes has just released a new sportsbook mobile app that was developed with Mobenga, a subsidiary of Playtech, a leading online gaming software development company.
The Mobenga/Ladbrokes sportsbook will contain new features such as an interface and navigation menu, a simple betslip, live streaming of horseracing and quickbetting.
The software also enables Ladbrokes to send "relevant and timely offers" to the mobile devices of their players.
Jim Mullen, managing director of Ladbrokes, said that their new mobile offering is "a massive opportunity for Ladbrokes." By launching their mobile sportsbook, Mullen hopes to be in a position to grow the reach of Ladbrokes' audience and profits.
Beneficial Partnership
Towards this end, Ladbrokes has partnered with Chelsea Apps Factory (CAF), a company specializing in mobile development. The goal is to accelerate the development of features on the sportsbook mobile app, and to "constantly innovate, measure and improve" the Ladbrokes mobile offering.
Bumps Along the Road Can't Stop Ladbrokes' Momentum
Ladbrokes had hoped to put forth a proprietary offering to complement the new sportsbook, but the project was cancelled due to heavy delays. The company had invested time and money in the project, but ultimately, nothing came of it.
Still, Ladbrokes is moving forward with great hopes and a quality platform for their new mobile sportsbook to increase membership and give a boost to website brand as well.
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