LatAm Diversifies as Multinational Content Provider Pariplay Joins Forces with Brazilian Studio Caleta.
Published September 28, 2021 by Lee R
Diversification breeds expansion in new Pariplay-Caleta deal in Brasil.
LatAm is getting a diversification boost from a new Pariplay deal with a Brazilian development studio.
The Deal
The intriguing deal has leading aggregator and content provider Pariplay expanding the selection of games it offers to the LatAm region through integrating offerings within Brasil-facing Caleta Gaming's content portfolio.
Integration
In advance of Pariplay launching in regulated markets globally, the new partnership agreement adds Pariplay HTML5 games join Pariplay's already substantial Fusion platform offering.
Fusion Drives Pariplay
Aspire Global subsidiary Pariplay established the success of the Fusion platform by aggregating scores of titles from other leading iGaming industry studies via partnerships with Quickspin; iSoftBet; Microgaming; NetEnt; and Evolution Gaming.
Pariplay's Goals
Pariplay has forged its leading market position through a unified single approach to content delivery, and enhanced its technology through ongoing integration of conversion, retention, and bonus tool mechanics to achieve licensure in more than 16 regulated markets to date.
Pariplay Leader Speaks
Pariplay Business Development Director Jose Micallef lauded the “huge potential” of the LatAm region as “vital” to offering operators the largest selection of appealing games.
Perfect Fit
Micallef further praised Caleta deal as an “ambitious provider renowned for producing high-quality content with a strong focus on LatAm markets,” with the deal fitting in perfectly with Pariplay's strategy, concluding “we look forward to achieving great things together.”
About Caleta
Caleta Gaming forged it's position as a premium content provider since 2013 with the establishment of holdings in Florianópolis, Brazil and Gibraltar.
Caleta Proprietary Tech
Caleta Gaming's broad range of games were built in-house it's through proprietary technology iGP5 (Gaming Platform HTML5), with slots; video bingo; keno lotto; and instant games in HD already delivering16 top titles certified for Columbia's emerging market.
Recognition
Caleta is also currently under nomination for the 2021 EGR Bingo Supplier of the year.
Caleta Leader Speaks
Caleta Gaming CEO Fabíola Jaeger expressed his excitement with the new partnership, looking forward to the expanded reach the Pariplay deal provides:
“Very soon, more than 75 of our games will be available to various operators that are part of the Pariplay partner network.”
Outlook
With Pariplay expanding its global reach at the same time, this brings increasingly popular local-global partnerships to the next level: the merging of expansion goals.
