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Leading Online Bookmaker Betway Joins ESSA

Betway, a leading online bookmaker, has joined with the primary emerging body for regulating the betting industry.

For-Profit Meets Non-Profit

Non-profit ESSA monitors irregular betting patterns and potential instance of event manipulation. Betway now becomes a full participant in their reporting system.

The move promotes the commitment to internal compliance for the private and for-profit Betway company, in an industry whose biggest obstacle remains distrust of private betting systems and the addictive behaviors that they beget.

Increasing Integrity

Online gaming is an increasingly booming industry that requires the construction of legal frameworks by individual national governments to allow licensure to private operators in order to offer online betting and gaming to the respective citizens.

Betway CEO Richard Akit expressed his delight at the capability to offer regulated sports-betting with the globally-recognised cross-border platform that ESSA represents.

ESSA Secretary General Khalid Ali also expressed delight at welcoming Betway as an “important step” in increasing ESSA’s ability to protect the betting industry, customers and sport from corruption.

Betway's joining is coordinated with a substantial marketing expansion drive over the past 12 months which has seen the firm establish close sponsorship ties within a diversified array of sports.

Betway Expansion

Prominent Betway lead sponsorship clients among the company's portfolio today include Premier League club West Ham United, Premier League Darts, snooker’s UK Championship, and the Champion Chase at the Cheltenham Festival. Cheltenham is one of a number of high-profile horse-racing events Betway is involved with on the Flat.

The sportsbook also has signed individual ambassador deals with rugby legend Mike Tindall and Sky Sports presenter Sarah Stirk.

ESSA's Growing Stable

The addition of Betway to ESSA's cutting edge platform represents a huge step towards widespread standardization in the iGaming global industry of third party watchdog protection.

Other ESSA members include: the ABB, Betclic, Bet-at-Home, Betsson, Bet365, BetVictor, Betway, bwinparty, Digibet, Expekt, the Hong Kong Jockey Club, Interwetten, Ladbrokes, PaddyPower, PMU, Sky Bet, Stanleybet, Unibet and William Hill.