Looking at the Betting on Sports Conference 2016
Published September 30, 2016 by Vincent O
The Betting on Sports Conference organized by the SBC concluded successfuly at the Grange Tower Bridge Hotel in London.
Following the major success of the Betting on Football Conference held back in April 2016 by the SBC (Sports Betting Community), the Grange Tower Bridge Hotel hosted yet another SBC Conference, this time larger in scope as other sports were included alongside football.
The Betting on Sports Conference took place on September 15th and 16th with over 800 delegates from the most prestigious companies in the online gaming world attending the event. Another major success, the Conference included panels on the future of online sports betting, the merging of online sports betting and DFS sites as well as the emerging e-sports betting markets and the use of big data in sports betting analysis.
The Bonuses Over Saturation
A session that featured Harry Lang of Pinnacle Sports and Richard Hayler of IBAS discussed the current situation of the player acquisition strategy. The discussion clearly presented the current situation where brands are using massive deposit bonuses to bring in new customers and lacking any diversification.
The panel participants concluded that the companies need to spend more time and resources finding more innovative ways to award their customers, especially the VIPs as opposed to continually offering the same promotions over and over again.
Big Data For Big Results
A different panel discussed the use of big data and real time CRM in modern day sports betting market. The panelists discussed the fact that bettors today want more in-play betting options and more in-play information to be able to make more informed decisions and that the betting operators need to provide just this.
The panel agreed that the betting companies need to have access to more data than ever before and share it with their customers by sending live messages and keeping them as informed as possible of all the developments in the market.
Fun and Networking
As is usually the case at such events, the Betting on Sports Conference included plenty of opportunities for affiliates and company CEOs to network, with two separate dinners, a party for all the guests and multiple other networking events. The guests were all also invited to take part in foosball tournaments and an event with MMA star Lyubo Simenov, who challenged the attendees to a punching bag machine challenge.
The Conference was dubbed a major success by the majority of the affiliates and executives present via social media and other channels.
