Looking at the Future Ahead of the Mobile & Tablet Gaming Summit USAPublished July 19, 2014 by Amir G
Industry experts share their insights on the US mobile gaming market ahead of the Mobile & Tablet Gaming Summit USA this October.
The start of US iGaming regulation last November has brought mobile gaming to the forefront. This October, industry leaders, executives and brilliant iGaming minds will convene at The Mobile & Tablet Gambling Summit USA in Atlantic City, where the rise of mobile gaming in the country will be looked at in-depth.
In preparation for this summit, one of the main organizers of the summit Bullet Business has published a paper with insights about the US mobile gaming market brought up by questions put before three experts. These are some highlights from their answers.
One major issue encountered in the regulated states in the last year had to do with major card issuing banks unwilling to accept mobile payments. According to commissioner of the California Gambling Control Commission Richard Schuetz, these issues are fallout from the 2006 laws. Even though these transactions are now legal in the regulated states, legal counsels for transaction processors are nervous about the idea. Steps taken to solve the problem include educative meetings with banks and payment processors.
Slowness in the New Jersey mobile market was attributed to misspent marketing. Gaming attorney Alex Igelman claims that this isn't the only reason, as one needs to remember online online gambling is still new in the US – it's going to take time, even more so when full mobile functionality is not available on all sites, so people still use their desktops and laptops for gambling.
Future of US Mobile Gaming
Social gaming might play a larger role in tomorrow's mobile gaming scene in the US, says Rachel Hirsch, a lawyer who deals with internet legality. The smashing success of Candy Crush Saga is something which could possibly be replicated in mobile gambling – it's not about doing more, it's about doing it smartly Hirsch claims.