Macau Calling: Asia Showcases iGaming in November at Macau Entertainment Show 2016Published November 15, 2016 by Lee R
The SAR is putting its best foot forward with a glowing list of speakers and exhibitors.
In a rapidly globalizing industry, we need strategic hubs to coordinate multinational operations and adapt regulatory models to local culture in order to optimize expansion.
MES Unites Asia
When it comes to the vast Asian region with relatively few gaming outposts to engage its massive active audience, the new-look MES couldn’t be arriving any sooner.
SAR’s Best Foot
Macau Entertainment Show kicks off today, with the Special Administration Region eagerly looking to prove its growing prowess for entertaining and engaging tourists according to the truest spirit of Las Vegas.
Continuing through the 17th of November, MES 2016 will be taking a diligent look at the Las Vegas model of engagement to guide Macau’s outreach strategy in pursing the same level of success achieved by the US gambling mecca.
Panel to Address
No shortage of workshops and panels are tackling the issue, with the key panel of the MES summit entitled “Why Las Vegas is successful and Atlantic City was a failure and what Macao can learn from both.”
Identifying Vegas Components
An international line-up of expert speakers is set, all of whom are fully primed to chart the course of reinvention, regeneration and revival for Macau by identifying the effective ingredients of the Las Vegas comeback and adapting them across international borders into the Macau cultural and regulatory context.
The Preventative Example
To round out the perspectives, an additional examination of the failings of Atlantic City will be conducted to empower attendees and new entrants into the Macau market with the ability to recognize any early warning signs, with preventative measures to be provided as well at MES 2016 to ensure that no mistakes are repeated in Macau or other emerging markets in the Asia Pacific region.
Two of the leading industry voices to be featured on the panel are Anthony Cabot, Partner at Lewis Roca Rothgerber LLP and Eugene Christensen, Chairman of Christiansen Capital Advisors LLC, both of whom will be candidly discussing and healthily debating Macao’s current economic conditions and future regulatory needs.
Social responsibility will be another hot topic. MES 2016’s expanded showfloor will feature a wealth of companies steeped and verse in dealing with a comprehensive and diverse range of social responsibility in gaming, including within sectors of international regulations, fraud awareness and security, adapted across the casino floor as well as online and mobile gaming.
Expanding Asian Hub
Besides the characteristics of the SAR, MES for the last four years as the MGS Entertainment Show has established itself as a business hub for the Asia Pacific region in general, attracting leading companies from across the gaming and non-gaming sectors, with more expect this year at MES 2016 than ever before as the “Gateway to Asia.”
Representatives from China, Japan, Australia, Singapore, the Philippines, Malaysia and many more countries will be exhibiting, with all organisations looking for new ways to expand their operations into the international market and showcase the Asia Pacific region’s most innovative new business opportunities.
This is an opportunity to get in on the ground floor of the Vegas-style expansion that the Macau work in progress currently represents, with the answers forthcoming at MES 2016 alongside easy access to Asian networking partners.