Mexico Heats Up with New NetEnt-Caliente Deal

Published October 10, 2017 by Lee R

Mexico Heats Up with New NetEnt-Caliente Deal

A new territory in LatAm provides the opportunity to establish precedents for uniformity of standards.

A new deal has brought a regulated online market in Mexico one step nearer.

New Partners

The deal is a customer agreement between leading digital online solution provider NetEnt and gaming operator Caliente for the regulated online casino market in Mexico.

NetEnt’s Expansion

The deal marks NetEnt’s second inked in Mexico, continuing it’s global expansion strategy for regulated markets of providing innovative digital gaming solutions.

The Deal

The agreement calls for the award-winning provider to supply the largest operator in the regulated market of Mexico with a wide selection of award-winning games. Customer integration work is set to commence shortly as the first step in implementation.

NetEnt Boss Reacts 

NetEnt America’s Managing Director Bjorn Krantz expressed his organisation’s “pleasure” at “being selected” by Caliente “as a business partner for online casino, complementing Caliente as “a major player within the regulated online gaming space.”

Krantz further expressed his conviction that NetEnt will effectively support Caliente in driving online casino growth “to provide the best-in-class entertainment experience to their player community.”

Caliente Boss Celebrates

Caliente Interactive CEO Emilio Hank expressed his confidence as well, saying that the company was excited about the prospects for expanding “growth and solidifying leadership” in the regulated Mexican market.

First Deal

The first deal NetEnt signed in the Mexican market was a December 2016 provider deal with Spanish operator Codere.


The trading impact was seen in trading shares of NetEnt AB that rose 2.07 per cent to SEK64.20 per share in Stockholm early Monday, to continue a rebound from a 52-week low of SEK61.40 per share on September 27th.


This trading reflects the need for operators to expand, with no telling of the impact that gradual measures can take, but with a sense that every little bit counts. 

Global Outlook

Ultimately, the expansion of the Mexican market implies that a greater pursuit of Lat Am locations will result in the most effective and inclusive overall expansion strategy, so that all global economies can begin to affect and benefit each other through both integration of foreign operators and adaption of regulated models that can provide uniform standards of effectiveness and transparency for all iGaming stakeholders worldwide. 

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