Microgaming Enters Sweden as the First Major Project of the Newly Regulated Market
Published January 3, 2019 by Lee R
An adapted model supporting key operators is Microgaming's key to success in newly regulated Sweden.
Microgaming is ringing in the new year with live content in a major new territory.
Winning Offer
Microgaming has introduced it's award-winning entertainment platform to the Swedish market.
This is perfectly timed with the introduction of a regulatory framework by the Swedish Gaming Authority which has just come into effect January 1, 2019.
Key Support
Microgaming worked it's way into the market with an early foothold by providing close support to operators during the new licence application process over the course of 2018 introduced as a precursor to regulation.
Microgaming has provided support through documentation and necessary information that set up
Microgaming operators to seamlessly switch to refined solutions for localising content for Swedish players.
Dedicated Domain
Microgaming's new dedicated domain will provide all operators with a select portfolio of Microgaming’s top performing games, optimised for mobile and desktop.
New Offerings
The initial slate of offerings is set to include an array of table games, classic and branded slot titles including Game of Thrones and Immortal Romance, while also providing access to the largest progressive jackpot network in the world—one which has paid out over €973 million to date.
Stable of Operators
The operators in Microgaming's stable include PokerStars, Bet365, Leo Vegas, Unibet, Global Gaming, Comeon, Coolbet, Genesis, BWIN and Betsson Group, all of whom have already received their licences and are currently running live with Microgaming’s content in Sweden, with more operators set to be rolled out throughout the year.
Microgaming Leader Speaks
Microgaming COO Andrew Clucas lauded the foray as a “thrill” for his organisation offering operators “a fully integrated solution to ensure compliance in line with regulations set by the Swedish Gaming Authority” to continue Microgaming's “strategic expansion in key regulated markets.”
Outlook
This is a huge project for the new Swedish market, and certainly a great way to launch things in Sweden's historic new market if the implementation comes off smoothly.
