Microgaming’s Gift of Giving Campaign Raises £210k
Published May 5, 2020 by Mike P
Over the past seven years, Microgaming has raised £210,000 in charitable donations within its PlayItForward and Gift of Giving initiatives.
Since 2013, Microgaming has facilitated a corporate social responsibility (CSR) scheme wherein staff members are encouraged to vote and donate to charitable causes. Staff are able to vote in-house through the PlayItForward initiative to determine which charities shall feature. The aim is to try and generate charitable donations for the Gift of Giving campaign.
£30,000 Donated in 2019
In 2019, the campaign succeeded in raising £30,000, which brought total donations up to £210,000 since 2013. Gift of Giving isn’t exclusive to Microgaming staff, as global operators and partners are encouraged to donate to charities situated in their home regions.
Regional voting for the 2019 campaign meant that six charities were able to share the £30,000 worth of donations from last year. GamCare won the first-ever vote in the responsible gambling category, while the other success stories were Childline, Foodbank Lifeline Foundation, Save the Children, UNICEF, and WaterAid.
Much-needed Donations
Microgaming CEO John Coleman thanked all involved for voting and donating, noting that CSR was important to the company. Katie Searles of Save the Children expressed gratitude to Microgaming for helping to raise money to support millions of vulnerable children living in more than 100 countries.
Diana Nye of the Foodbank Lifeline Foundation thanked the UK software provider after receiving £5,000, saying that the funds would help to deliver food packs to the impoverished. WaterAid, meanwhile, can use the funds to continue its work in 28 countries, having already given 27 million people the gift of clean water and toilet facilities.
Childline Gibraltar’s Annie Green explained how the charity is dependent on goodwill to provide at-risk children with support 24 hours a day, 365 days a year. As for UNICEF, Catriona Parry explained that the charity must continue to reach as many children as possible in the more than 190 countries already supported by the charity.
