MMA Star Paulo Costa Becomes LynxBet Brazilian Ambassador
Published May 15, 2022 by Zvon P
LynxBet brings the popular MMA fighter into the fold as brand ambassador for Brazil, looking to promote the brand to more than one million followers on his social media accounts and build a new audience among his millennial fans.
New and quickly expanding iGaming brand LynxBet has signed Brazilian superstar MMA fighter Paulo “Borrachinha” Costa as its newest brand ambassador for the Brazilian market.
Since its launch in March, LynxBet has been aiming at a number of markets, with Latin America being a particularly interesting one to the company.
Borrachinha’s massive following in Brazil and Latin American overall will serve as a great way to raise awareness of the new brand, especially among the younger audience that typically follows the famous fighter.
With MMA being the second most popular sport in the country, this new partnership is guaranteed to get LynxBet some outstanding exposure in the country and beyond.
The operator’s country manager for Brazil Samantha Asensi, commented: “We’re delighted to have Paulo Costa on board as our brand ambassador for Brazil. As a famous sports star who is revered throughout the country, he is perfect to represent LynxBet as we continue to attract new players to join the Land of LynxBet and LynxBet Casino.
“Paulo has already shown a great deal of enthusiasm in collaborating with us and pushing the brand in Brazil to the next level, helping us to create brand awareness through his impressive social media audience reach. Above all else, his popularity and charm is the perfect companion for our own mascot, The Lucky Lynx.”
A Modern iGaming Brand for New Audiences
The world of iGaming has been quickly evolving in recent years, along with other markets such as gaming, social media, and more.
With the entire world looking forward and concepts like Metaverse being mentioned more by the day, LynxBet has been focused on creating an immersive gaming experience that would allow its users to enjoy the vibrant animations and find an escape from the daily stresses of life and work.
The operator has been working under an Isle of Man gaming license and ensuring that it adheres to all the modern industry standards in player protection, including self-exclusion, deposit limits, time-outs, and more.
With a modern approach to iGaming, the operator has quickly gained the attention of thousands of players, with its player base in Latin America guaranteed to grow with the extra exposure they will find in Costa’s audience.
Localised Service as a Way Forward
Since its inception, LynxBet has offered services across several verticals, namely sports betting, online casino, bingo, and lottery.
The brand has focused on making sure each player can experience each of these products in a fully localised fashion, with site translations, localised customer support, and regional payment methods all available to ensure maximum user satisfaction.
The operator builds on the experience of its sister brand Freebitco. Which has been successfully attracting millions of players to its crypto-based online casino platform. LynxBet has been actively promoting Freebitco. users as well, with successful cross-selling campaigns aimed at its existing users.
