Mobile Betting Expected to GrowPublished December 29, 2011 by OCR Editor
Online gambling giant Betfair says figures point to a big next five years for mobile.
It is apparent to everybody in the gambling industry that the mobile betting market will continue growing, but by how much? If an announcement from Betfair last week is worth its salt, then mobile gambling could account for over 50 percent of industry revenue by 2016.Bold Prediction
Betfair made the prediction as it announced last week that interim profits had risen by nearly 50% this year. Chief Financial Officer Stephen Morana called mobile a "mass market," saying that rather than just being a niche product, it could account for half of the company's business in five years' time.
The online betting agency's mobile division saw its pre-tax profits rise to GBP 24.7 million in the six months leading up to October, it announced last week. It said it was positioning itself to become a market leader as mobile betting rises in popularity thanks to the rise of iPhones, iPads and other smart phones.
And Betfair would know what it is talking about. Since its launch in 2000 it has become the UK's largest online betting company and the world's largest betting exchange.Latest Mobile Apps
Just this month, Microgaming released its Adobe Air-based application for smartphones and tablets running on Android 2.2 and above. Customers of Microgaming casinos such as All Slots Mobile and Wild Jack Mobile can already access 12 great games, with 20 more to come in the new year.
New games are added automatically, which means players can choose to download them through their Wi-Fi or 3G connection. The first 12 games include several slots, video poker games and table games. The highlights are the popular online slots Tomb Raider and Thunderstruck, which look just as good when played from your smartphone.
To celebrate the launch, participating casinos are also offering players in Australia, Canada, Sweden and Denmark the opportunity to play in their own local currencies. This means they can enjoy playing mobile games without incurring bank fees for unnecessary exchanges of funds.