Mobile Gambling to Capture More of Market

Published August 10, 2011 by OCR Editor

Mobile Gambling to Capture More of Market

Regardless of who has the right figures, mobile gaming is taking over in a big way.

Mobile gambling continues to grow in popularity, and is set to capture a greater share of the interactive gaming market in the coming years, if a couple of new reports are any indication.

How high for mobile gambling?

The mobile gambling market will make up 11 percent of the entire e-gaming market by 2013, with around $4.8 billion in gross revenues, was the conclusion of the Mobile Gambling Report 2011 from GBGC.

They say one should always get a second opinion on these matters, and it turns out that H2 Gambling Capital's new report sees the mobile gambling market climbing from its current interactive gambling market share of 9.8% to a staggering 12.9% by 2013.

Whatever the case, the only way is up

Whatever the real figures are, it's quite clear that mobile casinos, betting, poker and all sorts of other gaming experiences that can be played from a smartphone device are growing in popularity with every passing day.

One need only look at William Hill and Ladbrokes' embrace of mobile channels to see that those who don't go mobile will go broke. In fact, William Hill's mobile betting now accounts for around 7% of its overall sportsbook revenues, thanks to 600% growth in the first half of 2011.

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