Mobile Will Be the Dominant Betting Form at Euro 2016, Kambi Says
Published June 12, 2016 by Mike P
A new report says that mobile betting will overtake desktop among football fans during Euro 2016.
Mobile has had a place within the online gambling industry for a number of years now, but that place has grown in prominence as the technology has improved and been adopted by more and more users. Within sports betting, mobile usage can now outweigh desktop betting for major sporting events.
Just recently, Kambi unveiled a report in which fresh data suggests two-thirds of sports fans will use their mobile devices to place bets during Euro 2016 matches. The sports betting software specialist also revealed that 65% of all bets on its platform occurred on mobile devices during major events. This was 20% higher compared to smaller events.
When releasing its report, Kambi CEO Kristian Nylén took the time to explain that the company expects the popularity of mobile to continue its rise. Nylén also used the term “instant betting” to explain the philosophy driving Kombi’s software design, which is important if customers are to make in-game bets during the biggest games.
Kambi’s Software Approach
From an operational standpoint, Kambi has the capability to integrate new sports betting sites in the space of six weeks. The operators that do commit to working with Kambi will also now benefit from a specialised HTML5 client. Fundamentally, the intention behind this feature is to give operators the freedom to adjust their sites for a more customised experience.
For Euro 2016, the sportsbook provider will be working with more sites than ever before. In the last four months alone, Kambi has made deals to bring Mr Green, Leo Vegas, and Rank Group on board. Kambi has also been able to bring some existing clients into new markets such as Germany, Italy, and Romania.
Euro 2016 will be a busy time for sports betting sites, with bet365 Sports, Unibet Sports and Real Deal Bet Sports set to be three of the most popular.
