More Operators Jump on the eSports Train

Published October 9, 2015 by Florin P

More Operators Jump on the eSports Train

The eSports train is gaining speed and bookmakers are quick to respond, with more prominent sites adding eSports betting to their offering.

Online gambling operators tend to have a keen eye for change and can recognize innovative and lucrative sports when they see them. Sky Betting was among the first to introduce eSports betting products and they were right to wholeheartedly embrace these games.

As their popularity is growing, other major bookmakers are making baby steps in this niche and start offering bets on eSports. bet365, William Hill, Winner and Betway members can also place wagers on such competitions and the number of available markets is comparable to the ones offered on popular football leagues.

Sky Betting Shakes Hands with Betgenius

Betgenius is meeting forward thinking gambling operators halfway, by providing the means to offer ante-post and live betting markets on top eSports. League of Legends, Dota 2,Counter Strike: Global Offensive and Starcraft 2 tournaments already have millions of fans worldwide and tapping into the immense potential of this market is now a top priority for bookmaker.

These are the electronic games that dominate the market today, but in this fast changing environment nothing is written in stone. Story driven games can lose ground to action-packed first-person shooters, which offer a more convenient and simple entry point for eSports beginners.

The Impact of Media on eSports

Until recently, the media content revolving around eSports was produced and distributed mostly by fans and gamers themselves. As media giants are sensing the multiple opportunities presented by these games, it is only fair to assume that they will start regarding them as serious programming options.

The eSports betting train is already on the move and it gains speed every month, so bookies can’t afford to miss out on this great opportunity. Millions of gamers are watching the most competitive games live on a weekly basis and even if just one percent of them start betting, the revenue generated will be fabulous.

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See also

Activision Expands into eSports with MLG Acquisition

Slot Review: Money Train by Relax Gaming

Nevada Regulators Give the Go-Ahead to Esports Betting

Formula 1 Revs Up Engines with eSports Series After Grand Prix Postponed

2013 EGR Operator Awards Winners


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