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Mr Green Anticipating Continued Growth After Successful Q2Published August 27, 2015 by Lee R
With Q2 earnings up, Mr. Green is expecting increased revenues from new local markets.
Mr. Green is gaining in popularity as an online casino, and it's paying off.
Mr. Green CEO Per Norman confirmed increased revenues from locally regulated markets as a result of fresh data indicating significant year-on-year growth from the quarter that ended June 30. The growth is only expected to continue.
Total Q2 revenues for Mr. Green topped out at SEK 194.8 million (€20.7 million/$23.1 million), a jump from SEK 161.4 million from the same period last year, while active customers at Mr. Green increased from 63,110 to 73,279 for a jump of over 10,000.
The Q2 figures boosted Mr. Green's revenue for the six months of the year to SEK 390 million this year, up from SEK315.5 million in the first half of 2014.
Keys to Success
Mr. Norman attributed his company's ability to “continued to outgrow the market” to “an intensified focus on cost control and more effective marketing.”
The increased control over marketing comes from an increase in the amount of regulated markets where Mr. Green can enter into and operate.
Regulated markets not only benefit corporations; they also benefit the operators who enter into them, reducing risks and increasing operational and environmental stability.
Mr Green Casino is also widely known by its iconic branding featuring Mr Green himself, a sharply dressed man who accompanies most media that the casino releases.
The latest licencure for Mr. Green is another source of optimism for revenue jumps. The newest market for expansion is the UK, where Mr. Green was granted a local license at the end of Q2. This is the second market where the new operator has been granted a licence, with Italy being the first one.
Moving forward, Norman asserted his company is poised to enter more regulated markets as their availability emerges, prioritizing organizational goals of a level playing field and social responsibility.