Netbet Makes the Emerging Greek Market the Latest Organisational Bet for ExpansionPublished July 10, 2021 by Lee R
The latest deal in Greece looks well-suited to bring both expansion and diversification to the market.
The rapidly emerging Greek market is looking more robust with a new multi-vertical deal secured by NetBet.
The New Licence
The powerhouse UK-based online gaming operator NetBet has secured the full range of casino, poker and sports betting licenses from the Greece's gaming authority Hellenic Gaming Commission.
The deal calls for the operator to launch the full range of its massive portfolio of four thousand casino titles to the Greek market, ranging from recent and popular slot releases to thousands of sports markets. The new licences are valid for seven years, after which NetBet may enlist the option of applying for renewal.
Netbet additionally committed to responsible gambling through the use of state of the art encryption software to fortify player safety.
Series of New Deals
NetBet is experiencing a diversification of its own content, which Netbet will gladly roll out to Greek players based on a key partnership forged earlier in the year with BlueRibbon. That groundbreaking deal integrated Netbet's solutions across the company's B2C assets to generate unique personalised jackpot campaigns.
Another game-changing agreement with Digitain followed in March 2021 which brought a range of NetBet's skill-based games to the Digitain gaming platform, including backgammon.
NetBet Rep Speaks
NetBet Enterprise CEO Gabriella Arnatu expressed her companies excitement at “the Hellenic Gaming Commission” granting NetBet Enterprises the two new licences.
From an organisational perspective, Arnatu recalled how for the last 20 years, “we have delivered the best sports betting and online casino experience to our players across the world and we are looking forward to growing our footprint in Greece.”
Netbet's Expansion Movement
The Greek market licence is just the latest expansion feather in Netbet's cap, with strong presence in other regulated European markets, including Ireland, France, Italy and a ten-year license in Romania, in addition to its successful operations in home country UK.
NetBet is building on a pioneering multi-jurisdictional expansion tradition that first was forged by winning the European Sports Betting Operator of the Year award at the inaugural Central & Eastern European Gaming Awards (CEEGA). That tradition is clearly manifesting into another gear with the entry into emerging Greece and Netbet's activity in other markets of late.