NetEnt Brings SoftSwiss into the FoldPublished November 18, 2015 by Lee R
NetEnt is putting an exclamation point on expansion partnerships for the year.
Yet another strategic partnership has been formed to foster NetEnt's growth.
The latest partner for NetEnt is online gaming software platform and game provider SoftSwiss.
The deal will make NetEnt titles available to users of the SoftSwiss portfolio of games, and elevates SoftSwiss to official B2B and B2C reseller status for all of NetEnt's gaming solutions, bringing over 200 additional traditional currency games and casinos such as Casino Adrenaline, Real Deal Bet Casino and Noxwin Casino to SoftSwiss platforms for the company's client operators.
SoftSwiss chief executive Ivan Montik expressed happiness at initiating a partnership with NetEnt, one of the major movers and shakers in the iGaming market this year with a series of mergers and an operational launch in the hallowed US market via New Jersey state.
Montik also affirmed that in the initial state of partnership the country has already learned much to be integrated into further adaptation in a move that brings them “closer to market leadership.”
Value of NetEnt Partner
NetEnt is certainly a good company to hang one's hat on, providing a wide range of ready to use titles that can increase user engagement and portfolio diversity that can attract more customers to Softwiss games as well as the company's widening operator base.
In order for the deal to come through, SoftSwiss had to pass an extended preparation and rigorous compliance check process in order to meet NetEnt's new partner reliability standards.
NetEnt's rise actually stretches back approximately twenty years, when it gained listing on Nasdaq OMX Stockholm. At that point, NetEnt's proprietary game technology led by slots gained the attention of industry professionals and online casino players for the comprehensivity of the gaming experience. As a result, the NetEnt brand immediately became known for impeccable designs and enticing themes.
The agreement is expected to have particular appeal to operators targeting Northern and Western Europe where NetEnt games such as Starburst and Gonzo’s Quest have established large and loyal fan bases.
Pending the deal, SoftSwiss will now be able to offer almost 1,000 games from such renowned brands as Microgaming, Amatic, Betsoft Gaming, Ezugi, Endorphina, as well as SoftSwiss’s own gaming content.