NetEnt Joins Forces With IGT to Provide Gaming Content for Norsk Tipping
Published December 12, 2017 by Ivan P
The latest deal will see NetEnt make their games available to the Norway state lottery operator through the IGT Connect interactive platform.
NetEnt, a Swedish company that's been one of the leaders in the casino game development industry, has signed an important agreement with Nevada-based International Game Technology (IGT) to help provide gaming content for Norsk Tipping, Norway's state lottery.
Norsk Tipping is a government-owned company with the mandate to provide entertainment and excitement for the players from the country. Although a gaming site, Norsk Tipping is dedicated to responsible gambling and helping charitable causes with the proceeds.
Industry Giants Coming Together
The agreement between NetEnt and IGT comes after IGT managed to win the tender to supply games for Norsk Tipping back in February. The company won the contract for three years, with a possibility of one-year extensions of up to the maximum of eight years.
This was a big win for IGT, whose contribution to the Norwegian gaming market was further recognized and confirmed. NetEnt clearly saw this as an excellent business opportunity and they decided to enter a mutually beneficial partnership with IGT.
According to the terms of the agreement, NetEnt will offer a wide range of their games through the company's integration layer, named IGT Connect. Thanks to this cooperation, Norsk Tipping players will gain access to the rich portfolio of NetEnt titles.
Continued Expansion for the Swedish Developer
Thanks to this partnership, NetEnt will expand to the World Lottery Association (WLA) segment of the market, as the Norway lottery operator is a part of this association. Enrico Bradamante of NetEnt expressed his excitement about this latest deal, allowing them to serve yet another customer and engage an additional segment of the global market.
This is an agreement that should work in everyone's favor. Norsk Tipping players will gain access to the rich offering of popular NetEnt games, which should prove to be quite popular. As for IGT, their interactive platform will become even more appealing thanks to the addition of all the new and exciting games.
