NetEnt Receives Green Light for NJ

Lee R. - September 5, 2015

Games Industry

A transactional waiver has enabled NetEnt to get out of the gate while waiting out the licensing process.

A leading international digital gaming provider is hitting the bright lights of Atlantic City.

NetEnt to Jersey

Yes, NetEnt has received the green light to launch its digital gaming products. The transactional waiver from the New Jersey Division of Gaming Enforcement clears the way for NetEnt to introduce its digital gaming products in the state of New Jersey via the Borgata and bwin.party brands.

The application for a Casino Service Industry Enterprise License was submitted earlier in the year. The transactional waiver formally grants NetEnt Americas LLC the rights to go live with its game content while the license application review continues. Official launch date has yet to be determined, with an an announcement pending completion of the installation process and trial of NetEnt servers.

Other Partners

Other agreements under review and awaiting transactional waiver for launch in New Jersey include partnerships with operators Golden Nugget and Caesars Interactive Entertainment.

NetEnt America Managing Director Björn Krantz said called the agreement a milestone in his company's efforts to market in North America. As a provider of games to leading online casinos such as Guts Casino, Mr Green Casino and Noxwin Casino, there is certainly a framework for expansion within those established clientele groups.

NetEnt in North America

NetEnt Americas LLC is the US subsidiary of NetEnt AB (publ), the digital entertainment company which has been providing premium Gaming Solutions to prominent online casino operators since 1996. NetEnt's pioneering role in the iGaming industry has been characterized by the innovative technology driving the cutting-edge platform they have become known for.

Online gaming revenues in New Jersey were up to $12.6 million (€11 million) for a rate of growth of 11% year on year in April 2015, providing ideal conditions for NetEnt to apply for a casino license.

Krantz, the then Managing Director of NetEnt Malta Ltd, was tabbed to lead North American expansion in 2014.