NetEnt, William Hill Sign Partnership Deal

Net Entertainment has signed a partnership agreement with William Hill, under which NetEnt will supply the leading online gambling operator with a selection of top online and mobile casino titles.

Both Sides Happy

Bjorn Krantz, NetEnt CEO, said of the deal: "The agreement with William Hill solidifies the trust and confidence our partners have in our operational and technical leadership. Both parties are working very close together to secure a successful integration and planning for commercial launch."

James Curwen, William Hill Director of Gaming, added: "Net Entertainment is one of the leading suppliers of best in breed online casino content in the market today, and we are fully committed to make sure we can provide our player community with the very best experience…which will cover gaming distribution for all customer devices."

Hill Expands Outwards

William Hill has been very busy in signing up software suppliers for its William Hill Online platform after buying out Playtech's former 29% share in their joint venture in a deal worth £424 million in the first quarter of 2013.

Since then, they have reached partnership agreement with leading developers including Microgaming, WMS and NetEnt. Under its deal with Microgaming, the software leader will offer it casino and mobile games through its Quickfire solution.