New Deal Extends the Partnership Between Microgaming and GVCPublished February 6, 2020 by Lee R
A new supply deal enriches the existing partnership between Microgaming and GVC.
Two heavyweights are getting together for a new content supply deal.
The New Deal
Leading gaming platform Microgaming has announced a new casino software deal with global sports-betting and gaming group GVC Holdings. Inc.
The deal calls for Microgaming to go live periodically in 2020 with new selections from GVC’s major online gaming brands, which to this point including Coral.com, Galabingo.com, Galacasino.com, Ladbrokes.com and Betdaq.com.
Building on Success
The deal builds on the 2017 agreement between the firms bring Microgaming's content available for the first time to GVC sites including bwin, partycasino and partypoker across regulated markets Spain, Italy, Belgium, UK, and more.
The latest arrangement empowers GVC to further enhance its existing casino offerings by providing players with access to Microgaming’s portfolio of exclusive content, including titles such as Immortal Romance, Thunderstruck II, Jurassic World™, and Lara Croft® Temples and Tombs™, in addition to top-performing partner games.
As a prominent operators in both the online and land-based sectors, GVC currently holds licences in over 20 jurisdictions hosting a comprehensive portfolio of established brands with a combined heritage of over 250 years.
Microgaming Leader Speaks
Microgaming Chief Operating Officer Andrew Clucas called GVC “a key partner for Microgaming,” as Microgaming and GVC “strive to provide the market with immersive, entertainment-driven experiences,” and Clucas looked forward to strengthening the relationship even further for 2020.
GVC Leader Speaks
GVC Director of Commercial Management Obdulio Bacarese commented on the evolution of players’ expectations, in prioritising his organisation's need to keep up with player demands in partnering with Microgaming:
“Microgaming’s immense experience, reputation and performance in delivering quality and innovative content is second-to-none, and we look forward to taking their portfolio of market-leading games live across our brands over the next few months to deliver a world class-experience to our players.”
Look for the stock of both GVC and Microgaming to rise in 2020, as the two powerhouses reach a proportionally wider swathe of players across all regulating jurisdictions as they become available.