New Laws Open Up Italian Online Slots Market

Italy's new online slots regulations came into effect earlier this month, opening up a market already worth €268 million annually - according to an estimate the Blackjack.it website has extrapolated using data from national gambling regulator AAMS.

William Hill Casino Italy has introduced 30 of Playtech's video slots and progressives, and All Slots Casino Italy has done the same, adding 50 of Microgaming's online slots.

New era for Italian online slots

Under the new laws, Italy's licensed online casinos can now freely offer their customers all types of video slots, including progressive jackpot slots. This is a huge win for players, who will not have access to the same quantity of quality games as their counterparts in other liberalized gambling markets.

The widespread deployment of progressive slots means more Italians will be spending money on these specific games. Consequentially, this should help boost jackpot pools and in turn help slots gambling gain further momentum.

Boost for companies, state

Regulation of the online slots market is also expected to deliver operators a substantial boost in revenues. According to various studies, online slots generally account for around 70 of an online casino's revenue, and now that operators licensed by AAMS are cleared to offer these games, they could see revenues multiply four-fold.

This is also a good thing for the cash-strapped Italian state: operators will contribute more to state coffers through paying a back profit-based flat tax and a one-off licensing fee, while the increased demand for their services will lead to job creation too.