New Multi-million Dollar Multi-year Deal Ushers in New Era for Boutique Sports Betting and Ultimate in North America
Published May 15, 2021 by Lee R
Ultimate Frisbee has found a way forward professionally by harnessing the new opportunities of sports betting technology.
Leading global Pro Ultimate Frisbee league the American Ultimate Disc League (AUDL) has signed a key new multi-million dollar sports betting and tech agreement.
The Deal
The AUDL has entered into a “strategic agreement” with cutting edge tech development company UltiX Technology and global real-time sports data solutions delivery leader LSports Data for data distribution and co-development.
Details
The five-year agreement inked between CEO and AUDL commissioner Steve Hall; LSports Data CEO Dotan Lazar designates LSports as the “Official Data Partner of the AUDL” and grants exclusive global official AUDL Official Data and enhanced betting solutions distribution rights to on-line and in-person bet partners.
Implementation Timeline
The agreement will see LSports and UltiX jointly develop and deliver the world’s first predictive betting algorithms and AI for the sport of Ultimate, with an ETA of the start of the 2022 AUDL season.
Ultix Arc
To this point UltiX has compiled prodigious proprietary statistic and published app collections. The cooperation with LSports will infuse new engineering and product development resources to enhance engagement for ongoing and new data sets and betting solutions.
AUDL Spokesman Speaks
AUDL spokesperson Steve Hall called the new deal “a key part of our growth strategy...based on combining our data, technology, media and gaming assets to attract new fans to our exciting, action-packed sport.”
Values in LSports
Hall further lauded LSports for their agility, focus and innovation, and looked forward to implementing what he specified as a “shared vision” between all parties in the agreement.
LSports Rep Speaks
LSports CEO Lazar lauded AUDL's internationally renowned real-time data solutions, which include pre-match and in-play odds, bet simulations services and more.
LSports Incoming Goals
Lazar explained that his organisation has been seeking “fresh” new sports properties to partner with in the emerging North American market.
AUDL Offerings
AUDL provides an untapped field of twenty-two teams and 139 live events as well as “full control over its data and video streaming assets,” which Lazar called “the perfect launching pad” for his organisation's Road Map.
Particulars
The total content of the deal comprises the acquisition of data rights and the engineering, product development, sales and support investments between AUDL, LSports, UltiX and SCCG, with an estimated value of $3m over the five years—a deal whose commitment appears to ensure sustainability and growth.
