New Research: 1 out of 10 Adults Will Gamble Online By 2019Published August 25, 2015 by Elana K
New research shows that by the year 2019, 1 out of 10 adults in the world will have tried their hands at online gambling at some point; in Italy and the UK, the numbers are even higher: 5 out of 10 adults.
New research on the prevalence of online gambling has come out with some surprising results: 1 in 10 adults around the world will have engaged in some sort of online gambling by the year 2019; in Italy and the UK, the numbers will be nearly 5 in 10 adults.
The research, conducted by Juniper Research, claims that these large numbers will be the result of people moving away from traditional gambling (such as purchasing lottery tickets) towards online and mobile channels. The rise in online gamblers will also be fueled by the increasing liberalization of European and American markets, which will make online casinos and sportbooks more accessible.
The same research that predicts soaring numbers of online gamblers has also shown that a number of licensed companies in Delaware, Nevada and New Jersey have seen an increase in revenue over the past two years.
As of now, the three states listed above are the only states in which online gambling is regulated and legal. Other states, such as Pennsylvania and California, are considering it, but the opposition has made proposed bills come to a standstill. Americans who wish to gamble online can do so at offshore sites such as TopBet and Bovada, and it is not surprising that these sites receive heavy traffic on a regular basis.
EU Key Players
Over the past few years, the EU has been seeking to regulate online gambling in a uniform manner for EU members. But Juniper Research’s study has shown that the EU’s latest initiative on AML (Anti-Money Laundering) may end up leading to the exiting of key operators due to complicated licensing procedures and high taxes.
For example, both Playtech and Mansion, two big names in online gambling, stopped offering services in Germany earlier this year, and William Hill recently left Portugal due to high taxation. If the EU continues in its taxation rate, other key players will leave as well, the research cautions.