New Yggdrasil Dragons Initiative to Support iGaming EntrepreneursPublished February 15, 2017 by Mike P
iGaming entrepreneurs can now seek developmental support from the new Yggdrasil Dragons partnership initiative.
Earlier this month, Yggdrasil Gaming unveiled a new strategic initiative that will attempt to further development in the global iGaming industry through partnerships and collaborations. Having been named Yggdrasil Dragons, the initiative seems to have drawn inspiration from the business investment TV show Dragons’ Den, where entrepreneurs seek support and investment.
Yggdrasil Dragons will attempt to replicate the approach by forming partnerships with independent developers and businesses. Primarily, this will be done through Yggdrasil providing partners with access to its technical network, licensing structure, operator networks, and in-house talent.
Help for Smaller Developers
Fundamentally, Yggdrasil has revealed that the initiative will seek to help smaller-scale developers turn their ideas into big successes. Having access to Yggdrasil’s considerable resources and expertise will certainly be useful to Dragons partners, but so will the prospect of direct funding, which is also potentially available.
At this stage, Yggdrasil Dragons is already open to proposals and will consider any applicant who makes a submission. In the recent Yggdrasil Dragons’ press release, however, the software provider was eager to point out that it’s currently prioritising a more select niche of applicant.
Yggdrasil is currently attempting to maintain its own growth trajectory, which is why the provider has expressed its interest in working with developers who can help Yggdrasil break into fresh product verticals and new markets. Yggdrasil will also value opportunities that entail working with new technologies, with social and live gaming being of particular interest.
Yggdrasil Gaming CEO Fredrik Elmqvist also used the introductory press release as an opportunity to share his own perspectives on behalf of the provider. Having witnessed the rise of Yggdrasil, first-hand, Elmqvist spoke of his concern at seeing great ideas and talented developers get nowhere in the industry.
At the same time, Elmqvist sees the Yggdrasil Dragons initiative as benefiting both the provider and its partners. Prospective applicants can learn more at the ICE Totally Gaming 2017 conference in February.