NICEr and NICEr: ICE London Spurs Growth by Celebrating Genius

Published January 18, 2019 by Lee R

NICEr and NICEr: ICE London Spurs Growth by Celebrating Genius

The theme of Genius in iGaming is giving ICE London an even higher profit as it seeks to break new attendance records.

ICE London has refreshed its theme to mark the changing of the times for 2019.

A Bold New Theme

The eighth year of presentation, and growth, for ICE London will be celebrated with a new theme: Gaming's Spirit of Genius.

Clarion Gaming Speaks

Of the strategy behind the celebration of the genius of the international gaming industry at ICE London 2019, Clarion Gaming Managing Director Kate Chambers explained:

“We thought it was about time that someone started banging the drum on behalf of an industry that has consistently been among the very first to embrace new technology and is among the most creative sectors anywhere in the world.”

New Greater Scale

To illustrate Chambers' word, the event will feature close to 600 exhibitors from 60+ nations. The scale is set to build on a prodigious 2018 edition, which was the largest ever on record, with unique ICE London visitorship tabulated at 33,536.

Building on Past Growth

The seventh consecutive year of growth in 2018 represented a remarkable 11 percent increase from 2017. Another remarkable figure coming out of ICE London 2018 was the fact that despite occupying an additional hall at London’s ExCeL, attendee density increased year-on-year, with the average number of visitors per stand going up 17 percent and the number of visitors per square metre up 12 percent.

Key Segments and Markets

The 2018 edition of ICE London also saw the number of represented countries climbing from 151 (2017) to 153, while the exhibition floor welcomed increased traffic from key growth regions including North America (+33 percent), Africa (+23 percent) and South East Asia (+18 percent).

Chambers promises to fill more space than ever in 2019, charting the course for growth thusly:

"In 2017/18, the exhibition’s growth was due to the demand for space from payments providers, whereas the 2019 growth has, in part, been driven by Sportsbook and iGaming companies following the Supreme Court’s repeal of the Professional and Amateur Sports Protection Act (PASPA).”


The impact of PASPA on ICE London reveals how ICE London has become the ideal launchpad for new gaming initiatives worldwide across any jurisdiction. Look for more unannounced or little known initiatives to splash down in the international iGaming circuit at another record-breaking ICO London in 2019 as the Spirit of Genius in iGaming continues to grow and thrive.

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