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NJ Resorts Casino Now Opens Online CasinoPublished February 20, 2015 by Lee R
Growing NJ market offers promise, and Resorts Casino is the latest operator to open an internet gaming site.
Resorts Casino is the sixth Atlantic City casino to go online, with the state's most expansive gambling platform to date set to launch operations on a limited basis on noon Friday and expand to full operability by the end of the following week.
Powerful Platform Technology
Resorts CEO Mark Giannantonio claims the site's streamlining process is more powerful than any existing site, providing the technology to support Resort's expanded casino offerings online.
A seamless payment processing and geo-location process would be the most significant steps, in a state plagued by issues in those areas since the inception of full-scale online gambling in the state in November 2013.
Trailing the Competition
This is a major move for Resort as a New Jersey operator, because out of all surviving eight New Jersey casinos, Resort took in the lowest gambling revenues last year. In fact, Resorts reported $139.3 million in gambling revenue last year, over $45 million less than seventh-place Golden Nugget among New Jersey's 8 land-based casinos in 2014.
Resorts Gambling Revenues
However, lagging behind the competition does not mean lack of progress. Though the lowest total among Atlantic City casinos, the $11 million Resorts took in from gambling revenues in January represented a healthy 32 percent improvement from $8.2 million for the operator in January of the previous year 2013. Further, the 2014 reported revenue nonetheless represented an individual 6.6 percent increase over 2013.
NJ Casinos Already Online
In many ways, expansion into online gambling represents a life-preserver for Resorts as a New Jersey casino which could turn into a windfall if the technology is as good as promised and the expansion is sustainable.
The partnership recently forged with Sportech NYX Gaming appears to have something to do with Resort's expanded platform capabilities. Other Atlantic City casinos offering Internet wagering include Borgata, Caesars, Golden Nugget and Tropicana. Resort faces stiff competition, but the effort certainly appears worth its while as the New Jersey gambling market continues to grow.