No More William Hill in Portugal or Estonia

Published June 27, 2015 by Mike P

No More William Hill in Portugal or Estonia

William Hill will officially stop providing its online gambling services to customers currently residing in Portugal and Estonia.

Sunday 28 June 2015 is the day that William Hill, at all levels, including William Hill Casino & William Hill Sports, will cease to provide its multichannel online gambling services in Portugal and Estonia. That announcement was made via email, just a couple of days ago, to the affiliate partners tasked with promoting William Hill via their websites.

From Sunday, access to all William Hill services will be withdrawn from Portuguese and Estonian players. But while access to the games and other betting services will be blocked, it will still be possible for players to withdraw the remaining cash funds from their accounts, which is an entirely reasonable approach.

This is a definitive step for William Hill, with the operator explaining that affiliates are required to remove all marketing materials and links that target Portuguese and Estonian players. However, it would appear that William Hill is open to returning, given the right conditions, as the operator explained to affiliates that they were “confident that we will have the opportunity to work together in the future.”

William Hill Avoiding Potential Issues

Not coincidentally, Portugal will launch its new online gambling bill on 28 June, so the timing of William Hill’s exit is clearly down to that. Operators based in the Portuguese market will now have to adhere to a taxation rate that can rise from 10% potentially all the way up to 30% when income surpasses the €10 million mark. Unfavourable tax changes in tertiary international markets can often prove unappealing for gambling operators.

Unfortunately, there is much less information to share from the Estonian market. But what is known is that Estonia declared in May that it would be unable to comply with the web-based payment guidelines demanded by the European Banking Authority. Additionally, Estonia is also known to have made a concerted effort to block its residents from accessing online gambling sites earlier in 2015.

Mentioned in this article

See also

iSoftBet Signs Content Deal with William Hill

William Hill Grows Thanks to Mobile

William Hill Sports Signs Scottish Soccer Deal

William Hill Sponsors Racing Derby

William Hill Confirms Offshore Move


Yes! I want to know about exclusive bonuses, promotions, and news.

SUBSCRIBE