Numbers Show: Online Gambling on the Rise in DenmarkPublished May 12, 2018 by Mike P
Danish online gambling overtook the offline sector in 2017, prompting some politicians to call for cuts to player offers.
The Danish Gambling Authority (DGA), known natively as Spillemyndigheden, recently published its annual report for 2017. A whole host of figures were revealed in the report, but some of the most impressive numbers were reserved for the performance of the online gambling sector.
Online Overtakes Offline
The biggest headline was that the online sector rose from holding a 47.4% market share of all gambling revenue in 2016 to 51.5% in 2017. Within the sector, mobile revenue managed to increase from 46.7% in Q1 of 2017 to 54.5% by Q4. As a result, desktop is now the less popular way to gamble online in Denmark.
In terms of value, online gambling generated 9.2bn kr. (€1.24bn) worth of revenue in 2017. Sports betting contributed greatly to that number, having yielded 2.3bn kr. (€0.31bn), making it the second-largest type of gambling in Demark. Meanwhile, online casinos were ranked third for the year after generating 1.8bn kr. (€0.24) in annual revenue.
When it comes to online casinos, the statistics show that Danish gamers prefer to play slots, with the category accounting for 61.5% of all spending. Below that, roulette was next with 11.3%, blackjack with 10.4%, other games at 9.5%, and poker games on 7.3%.
Bonus Cuts Demanded by Politicians
The overtaking of offline gambling has not been the only news to emerge from Denmark, what with politicians starting to call for cuts in the volume of bonus offers being made available to the general public. In recent weeks, cross-party support has been growing between the Social Democrats and the Danish People’s Party.
Jesper Petersen, an MP for the Social Democrats, has spoken to the Danish media, citing concerns that some operators were giving out bonuses worth up to 10,000 kr. (€1,340). Petersen believes that any bonuses should be capped at 1,000 kr. (€134), while online gambling operators should also be clearer at informing players of wagering requirements.
The cross-party approach stands in contrast to the much more radical Socialist People’s Party, which is demanding an entire removal of all online bonus offers. However, Petersen is concerned that such an approach would see a rise in unlicensed operators attempting to target Danish residents with signup offers.
In 2017, the DGA was forced to block a total of 24 unauthorised online gambling operators from attempting to illegally provide services to the Danish marketplace. At the end of 2017, there were 15 sports betting site licences and 27 online casino licences active and operational.