Online Gambling Business Expands

Published October 11, 2004 by OCR Editor

Land based casinos have been well established in cities Las Vegas for many years but with the recent advent of online casinos a bulk of the land based business has shifted over to the internet.

In some cases land based casinos also opened Internet operations of their own in order to reach both markets. But recently a new trend has started: Well to do online casinos are starting to invest in and open land based operations of their own. This new trend represents a new development in the industry.

Recently, BetonSports.com, an online gambling company, announced their plans to expand into other gambling related markets. The online gambling company is now set to focus on land based venues. BetonSports.com has worked primarily in the online and telephone betting industries, and now they are ready to open up to the land based market under the same name.

BentonSports.com plans to set up shop in Central and South America and they are aiming to open in these areas in the last quarter of this year. At the moment 1000 venues are planned to be for Central and South America to be opened within the next 3 years.

David Carruthers, CEO of BetonSports.com, had this to say about the opportunity to move into other markets: 'We are extremely pleased with how our recent AIM listing was received and excited about the opportunities it presents. We were particularly delighted with the quality and quantity of institutional investors who are now shareholders in BETonSPORTS.com. Expanding our operations to include physical locations will produce additional revenue streams, support our online business and help deliver increasing shareholder returns. Further, a publicly-traded BETonSPORTS.com brings added credibility to the offshore wagering industry and will help us in our effort to establish a regulated US online gambling marketplace.'

BentonSports.com also plans to step up if efforts in the market by attaining other successful businesses. In doing so they can expand into other areas of interest, broaden their brand name and open up to larger markets while increasing their own membership. They have their sights set on several geographical regions including Asia, Australia and Europe. Right now the majority of its business is North America. This new phenomenon of online casinos taking over land based casinos may be a new trend in the gambling industry.