Online Gambling Giant NetEnt Launches in New Jersey

Published October 8, 2015 by Lee R

Online Gambling Giant NetEnt Launches in New Jersey

NetEnt could be the leading of the charge of European online operators to the states.

European operator Net Entertainment (NetEnt) has officially launched its first game in New Jersey.

The Launch

The launch was only a matter of time since receiving a transactional waiver to begin offering services in the state, a permission which was granted by the New Jersey Division of Gaming Enforcement and paved the way for the company to launch digital gaming products with bwin.party and Borgata.

An agreement between NetEnt and the two brands was signed in June.

Look for NetEnt software on Borgata, with the bwin.party launch imminent upon completion of integration. A limited selection of multi-channel games will acquaint Jersey players with NetEnt's superlative graphics and innovative technology, with more rounds of release timed on schedule in ensuing months.

Epochal Moment

This is an interesting moment for iGaming, as prominent European operators may now be set to move into the US and introduce their online gaming brands in similar fashion, a significance which was not lost on NetEnt chief executive Per Eriksson:

“We’ve focused on establishing our footprint in North America and our goal was set to be live during the second half of this year.”

With the Jersey launch, that NetEnt mission has been accomplished.

The individual in charged of the American expansion, managing director of NetEnt Americas Björn Krantz, added that his company will work closely with Borgata and the New Jersey Division of Gaming Enforcement to “ responsibly drive the online casino market forward.”

Market Test

The extensive experience and knowledge of NetEnt for the online sector is a real boon in this case, because the games being offered contain technologies and graphics which have already proven successful and popular on a widescale basis for European players. If these games can translate effectively to this market, then the entire movement for regulation of online gaming as a form of state revenue across America becomes that much more valid and viable

See also

NetEnt Sets Sights on Mexico and Asia


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