Online Gaming Increasing on Mobile DevicesPublished April 5, 2014 by OCR Editor
The increase of online gaming on mobile devices drives online casinos to set up full-blown mobile sites.
A report recently published by Hamburg-based research company yStats has shown the increase of online gaming on mobile devices and social networks in the emerging markets of Europe and Africa and especially those of the Middle East.
The "EMEA Online Gaming Market 2014" report shows a trend of gamers who move away from consoles and PC games more and more towards online mobile games using only their smartphones and tablets. According to the report, over the next four years, mobile gambling is expected to grow at double-digit rates, reaching over 40% by 2018 in the total online gambling market.
UK at the Top
According to the report, in 2013 alone tablets were the prime choice of mobile players in the UK when half of all tablet owners in the country played some kind of online game. The mobile trend is strong all throughout Western Europe as well as Eastern Europe with emerging markets in Germany and France, Belgium, Poland and Russia. So is the situation in the Middle East, as the report shows a surge of mobile gaming users in UAE as well as in Jordan and Saudi Arabia.
The Emergence of Mobile Sites in Online Casinos
The impact of trends towards mobile and social gaming has driven many online casinos to invest in setting up full mobile sites. The goal is to offer mobile players an experience akin to that they would experience on their desktop computers or laptops.
Microgaming is a large software developer whose games have been optimized to work smoothly on mobile devices. Therefore, many casinos that are powered by Microgaming have new mobile sites with these games. In reviewing such sites, Online Casino Reports has found that the new mobile site from BETAT Casino is a good example. BETAT's mobile site is easy-to-use and employs Microgaming's mobile technology.
It will be interesting to see how online casino mobile options evolve as we continue into 2014.