Online Slot Gains in Spain Can Guide Other EU CountriesPublished January 8, 2016 by Lee R
Marketing the most popular games is a good lead strategy for countries and operators looking to harness the benefits of regulation.
Spain's iGaming market has received a telling boost from online slots.
A look at the history of Spanish online gambling legislation can be a lesson for other EU countries attempting to effectively regulate.
Spain originally introduced legal gambling legislation back in 1977: now, the country has forty land-based casinos within its borders. A major development for iGaming took place in the country in 2011, when the Spanish Gambling Act was introduced to help integrate and regulate online gambling activities in the country of 47 million people.
A slow expansion process culminated in the summer 2015 approval by Spanish legislators of the addition of online slots to its iGaming offering, giving rise to the issuance of 29 slot licenses and more to follow. This gave rise to the popularity of online casinos in Spain such as Casino Estrella and Supreme Play Casino.
Slots Always Strong
Of course, slots have traditionally been a major contributor to gaming operator’s profits. In Spain, online slot are no exception: Spanish country regulator DGOJ reports that the online gambling market generated €84.2 in revenues in Q3 2015, with online slots accounting for €18.1 million of the take, representing a truly whopping 114% gain that indicates to other countries the wisdom of leading with online slots in harnessing the benefits of online gambling revenues.
Overall, the quantitative gains of slots still pale in comparison to sports betting, which brought in 46% more revenues at €49.4 million for Q3, or the overall 58.7% gains for iGambling revenues. The weakest performer was bingo revenues came at €1.8 million in Q3 for a 12% fall year-over-year suggesting the need to minimize focus on bingo out of the gate and increase engagement activities in the slots department for not just Spain, but all countries looking to regulate in the EU.
Marketing to one's strengths such as online slots, while increasing bonuses look like two ways for operators to be effective in marketing and increase the benefits of licensing and associated taxes for the states and countries where they are permitted, no matter where in the EU.