OpenBet and William Hill Strike New Deal

OpenBet has continued its ascent to the heights of the online gambling industry by reaching a three-year deal with William Hill that will see the provider continue its software partnership with the gambling operator.

Serving Global Markets

The all-encompassing approach of OpenBet to betting solutions has enabled the provider to collaborate with William Hill in multiple gambling markets throughout the world since first forming a partnership in 2008. At present, William Hill serves customers in the UK, Australia, Italy, Spain, and Nevada, which is one of three legal US online gambling jurisdictions, including New Jersey and Delaware.

OpenBet Driving Development

When commenting on the fresh deal with William Hill, OpenBet CEO Jeremy Thompson-Hill expressed his delight at securing a renewal, stating that his company will help to “drive best-in-class development” to ensure that players enjoy their experience.

William Hill Focusing on Customers

Meanwhile, William Hill CEO James Henderson praised OpenBet for having “a flexible, collaborative approach” that will help the global gambling operator to maintain its “market-leading online and retail offerings.” Also worth noting from Henderson’s announcement was that William Hill would continue to provide “a differentiated and personalised experience to its customers.”

What to Expect for Customers

In considering the comments from the William Hill CEO, it’s worth focusing on how the operator will manage to differentiate itself from other operators while also personalising its customer experience.

As a provider of software for sports betting, casino games, and poker, OpenBet could assist in the differentiation efforts by devising exclusive games for William Hill. The software provider provides lottery technology to North America, which could fuel inspiration.

Now considering personalisation, this is a fine line with customers who don’t care for persistent contact. A better idea could be to personalise their experience by providing custom game libraries. Time will tell as to the success of the vision.