Optimove Sets Important Milestone by Raising $20 Million
Published September 15, 2016 by Florin P
Israel Growth Partners invests $20 million in Optimove.
Optimove is an ambitious company providing Customer Marketing Cloud solutions to its customers. Their personalized campaigns help with customer retention and engagement and make it possible for companies to better reach their clients. They’ve got the know-how, the right strategy and now they also have the funds needed to further invest in research and development. The company has raised $20 million in growth funding from a private equity investment firm called Israel Growth Partners.
Impressive Track Record for Optimove
The company has been in this line of work for almost 8 years and the last ones were truly spectacular. They managed to maintain a 100% year-over-year growth for three straight years and this caught the eye of Israel Growth Partners. The investment is supposed to help push their growth into overdrive after Optimove proved its worth all by itself in this competitive industry.
Their Customer Marketing Cloud solutions are used by major companies who sent billions of targeted messages to hundreds of millions customers every year. No channel is beyond their reach and they use everything from Facebook and Google ads to SMS and push notifications to achieve their goal. The company has offices in New York, London and Tel Aviv and currently employs in excess of 100 people.
An Important Stepping Stone for Optimove
Money makes the world go round and the $20 million in investment should help Optimove consolidate its position at the top of the food chain. They plan on continuing to empower their partners with increasingly effective marketing campaigns. This is the first time they raise venture capital money and they chose their partners carefully. Moshe Lichtman and Haim Shani are the brains behind Israel Growth Partners, a group that can help their company grow even faster.
This is a move of a similar magnitude with the agreement made with tech behemoth Google that allow them to integrate their own technology with the celebratedDoubleClick. They have other strategic deals with Caesar’s Entertainment, Amaya, and Zynga all well-known gaming giants.
