Paddy Power to Introduce a New Football App

In the last few weeks, media groups including the publishers of The Guardian and The Sun have announced the launch of sports betting apps, and the latest to develop one are Trinity Group, who are behind The Daily Mirror. The app is due for release on iTunes in the next few days, and it has been confirmed that Paddy Power have partnered with them to integrate their prices into it.

What to Expect From the Mirror App

The app will concentrate on in-play betting, with the Mirrors' existing Football related content being very closely integrated with live text updates on featured matches. The content on the app will relate to the markets, and as most will be focused on live game reporting, it is seen as a natural progression to have an emphasis on in-play bets.

The Director of New Business Development, Matt Colebourne has outlined an example of what betting opportunities punters can expect to find saying that ''if we were to report that Manchester United had been awarded a penalty, we could then offer a price on whether they will score that penalty or not, with the customer able to place a bet in two clicks.''

Integration with Paddy Power

As part of a responsible media company, the Mirror Football app will aim to attract casual players, looking to wager just a few pounds at a time, rather than high rollers who place bigger stakes, although larger wagers will still be possible. To start using the app, it will be necessary to open an account through Paddy Power, which will let users access all of Paddy Powers' content as well.

Paddy Power were chosen as partners after a long search, but in the end they had the best solutions for integrating programmes and the most advanced interface for customers to use.

A desktop version is now being considered, and should the app be successful, especially around the up-coming World Cup, then expect to see a version for PC's in the near future.