Platform Specialisation Enters Spotlight with New World Match-SoftGamings DealPublished February 1, 2017 by Lee R
The deal comes within a fortnight of World Match’s big day at ICE.
Online casino design specialist World Match has found a promising new client in SoftGamings.
The New Deal
The new provider deal calls for World Match to supply its entire portfolio of 200+ premium-quality games to iGaming platform SoftGamings.
World Match Strategy
World Match Executive Director Andrea Boratto explained the organizational move role within a greater organizational expansion strategy, explaining “we chose to partner with SoftGamings because their key market is CIS, while they also have a good position in Turkey, Greece and Eastern Europe.”
SoftGamings Co-founder Oleg Makovenko further explained his organization’s strategy of getting “on board the most popular games, such as those of World Match,” while confirming his goal of going live as soon as possible, with integration work set to begin immediately.
Buoyancy at ICE
The new deal will undoubtedly add to the fun energy at the World Match booth in the upcoming ICE (Stand N4-240) at ExCel, London from February 7th - 9th, 2017. At the show, attendees will get a first look at how the pioneering online gaming company World Match is preparing its latest round of premium quality casino games to the iGaming’s most prominent operators.
World Match Approach
Since its inception in 2003, World Match has been innovating based on the dual operational pillars of observation and timely analysis of operator requests and casino players’ needs.
To date, World Match has achieved a portfolio featuring 200+ casino games, distributed amongst 160 Slot Machines, 30 Table and Card Games, 12 Video Poker games compatible to desktop or mobile in HTML5, native iOS and Android.
This strategic partnership should benefit both companies, providing a much wider target user base for SoftGamings while exemplifying the ability of World Match to help platforms as well operators grow.
Emerging Platform Importance
The enhancement of platforms can only maximize user engagement and reach, while freeing up individual organizations to specialize in the techniques that are their strengths, to increase the quality of content all the way down the line.