Playboy founder Hugh Hefner announces plan to open casinos in Macau, England.
Hugh Hefner, the 84-year-old founder of chief of Playboy Enterprises, has said he wants to expand his media corporation to include casinos in Macau and England.
Speaking at the release of the film "Hugh Hefner: Playboy, Activist and Rebel," Hefner said that his company could make announcement about the casinos soon.
"We're moving away from the adult programming because it's not the future. I think it gets in the way of who we are, and who we want to be," he said.
This is not the first time Playboy has attempted a venture into the world of online gambling. In May 2007 they opened the Playboy Online Casino, although that closed less than two years later.
This new foray into land-based casinos reflect the strength of the industry in Macau and England.
Macau, the Chinese territory that has overtaken Las Vegas as the world's number one center for gambling, has gone from strength to strength this year, with many major casinos reporting strong earnings.
The state of casinos in England is also strong.
The Playboy Licensing Group licenses the Playboy name, rabbit head and other images on many different products, including men's underwear and women's lingerie, jewelry, eyewear and even wine.
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