Player Registration to be Required for Land-Based Entities in Denmark

Published March 21, 2023 by Admin

Player Registration to be Required for Land-Based Entities in Denmark

There will soon be a new requirement for player registration at land-based entities in Denmark. This means that individuals wishing to participate in gambling activities at physical locations such as casinos and betting shops must register before placing their bets. This measure aims to promote responsible gambling and ensure proper safeguards are in place to prevent problem gambling.

The Danish Ministry of Taxation has issued a new executive order on land-based betting. Starting October 1st, 2023, players wishing to place a bet must register with the businesses operating in the sector. This order aims to align land-based and retail gambling in Denmark with the standard know your customer (KYC) and anti-money laundering (AML) processes used in online gambling.

According to the executive order, the liberalization and modernization of the gambling market in 2012 and subsequent experiences have highlighted the need for new measures to address gambling addiction, enhance consumer protection, and combat criminal activity.

The executive order also explains that by mandating player registration, consumer anonymity is eliminated, thereby helping to achieve Denmark's objectives concerning consumer protection and the fight against money laundering and match-fixing.

Since July 2022, Denmark has been actively breaking down money laundering. Under the new laws, players under 18 years old or those who have self-excluded from gambling will face greater difficulty placing bets with bookmakers. Additionally, these individuals will be required to set a loss limit to enhance player protection.

The executive order states that removing anonymity and registering bets to individual players will enable gambling providers to inspect better and prevent money laundering and match-fixing.

The order also outlines several subsections that land-based operators must adhere to, including becoming familiar with a player's gambling patterns and intervening to prevent problem gambling. In addition, license holders will be required to have written rules and procedures on responsible gambling, focusing on preventing addiction and problem gambling.

Operators must communicate and exercise control with players who exhibit signs of problem gambling and store information about player behavior and consumer risk assessments. They must also ensure that promotional materials are not sent to players who have self-excluded from games of chance.


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