Playtech Expands Casual Games Division with Funtactix Acquisition

Published June 2, 2016 by Florin P

Playtech Expands Casual Games Division with Funtactix Acquisition

Playtech sets important milestone in its casual games offering, by acquiring Funtactix.

Playtech has a dominant position among omni-channel gaming software and service providers. In order to capitalize on the rising popularity of IP-based games and enhance its collection of casual games, the company decided to purchase Funtactix. The latter are better known for creating games inspired by popular franchises such as The Hunger Games, Mission: Impossible, Power Rangers and Rocky.

Bringing Hollywood on the Small Screens

Funtactix has made a name for itself by producing casual games inspired by Hollywood blockbusters. Most of its television-based titles can be played on mobile devices and this caught the eye of Playtech. The acquisition makes perfect sense in their broader long-term casual games strategy that began in 2014 with the creation of Plamee.

This is the third important developer of casual games acquired by Playtech, after the acquisition of Yoyo Games and Game Maker: Studio in 2015. Funtactix celebrates one decade of existence in 2016 and since 2006, it has developed thousands of memorable games for top publishers. They have developed games for Sony, Microsoft, Ubisoft and LucasArts and in 2015, launch its own publishing division: FTX Games.

Great News for Playtech's Casual Games Fans

FTX Games is expected to produce significantly more games over the next couple of years, now that it has the backing of Playtech. An eclectic mix of casual games developed externally and in-house, should enhance the prominence of FTX Games among international publishers of IP-based games.

Players will be the direct beneficiaries of this acquisition, since they’ll have more titles to choose from when playing Playtech games. Developers have good reasons to celebrate, since their products will be now more visible ones added on the broad network of online casinos powered by the software developer. The partnership with major brands and large studios is expected to continue, so the Funtactix legacy will continue long after the Playtech takeover.

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