Pragmatic Play has added cricket to its sports betting portfolio, the latest and most exciting online gambling vertical. The plug-and-play product is packed with great features that can help partners deliver the best sports betting product.
Pragmatic Play is renowned for its impressive range of casino games, featuring an eclectic mix of slots and live dealer entertainment. The reputable gambling group has expanded its portfolio with another vertical, now offering sports betting opportunities. Cricket is one of the most-watched sports in the world and the latest addition to an extensive list of sports that is constantly growing. Sports fans can now watch 10,000 live matches every year, with over 200 betting markets pregame and live.
Pragmatic Play made sure that those who choose to bet on sports in general and cricket in particular at partner bookmakers will benefit from the finest features. Punters can expect an improved scoreboard functionality with up-to-date and accurate information. In addition to having access to official data integration, they will also be able to watch the matches live for free, through video streaming.
The new product is expected to improve user engagement by providing sports betting enthusiasts with a flawless gaming experience. The mix of real-time insights and detailed market coverage will make betting on sports more enjoyable and lucrative. The choice of cricket as the latest addition to the extensive portfolio of sports comes as no surprise, given its popularity worldwide.
Gareth Crook, SVP of Sports at Pragmatic Play, was the one to break the good news and highlight the positive impact this addition is expected to make. He emphasized the appeal of cricket among live betting enthusiasts and the benefits operators are expected to have from using the upgraded product. Partner bookies will be able to provide engaging coverage to their players and keep them entertained.
Pragmatic Play offers an adaptable plug-and-play product that is packed with exciting features in demand among modern punters. Sports betting enthusiasts will have instant access to trading data from leading providers for both pregame and live betting. They can use the same accounts to play slots or try live dealer action, which provides partners with excellent cross-sell opportunities.
In-house experts are ready to provide partner bookmakers with risk management strategies and solutions to achieve the best results. The upgraded product is susceptible to full customization based on the particular UI/UX demands. It also offers localized content for those who want to provide a tailored package to sports betting fans from their area.
The sports betting vertical in general and the cricket addition might be new, but their sports-book team has decades of industry experience. This enables them to provide optimized solutions that avoid all the unnecessary hurdles beginners are prone to encounter. Last but not least, the mix of top management systems and marketing support will facilitate customer-oriented decision making.
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