Pragmatic Play has secured the necessary license, which allows it to provide sports betting services to Brazilian players lawfully. Local bookies can now integrate their sportsbook product in compliance with the local laws and regulations.
Pragmatic Play is a leading content supplier for the iGaming industry and also an important player in the sports betting industry. As a brand with a global presence and solid reputation, it operates exclusively in regulated markets and with a proper license. Its sports betting division has set an important milestone this month by securing the Brazilian certification for each bookmaker.
Pragmatic Play Sports Comes to Brazil
Brazilian players were happy to learn that the fixed odds betting framework was introduced nationwide in January 2025. This paved the way for international bookmakers to provide local players with access to sports betting options. Pragmatic Play Sports has joined the ranks of bookies who hold the necessary certification and now provides its premium sportsbook product to Brazilian operators.
Punters will be able to bet on upcoming games, enjoy the thrills of live betting and predict the winners of major tournaments. Special features, such as bet builders, early payouts and cash out will now be available to Brazilian sports bettors. Operators who decide to incorporate their products and services will also gain access to sports trading, risk management, and 24/7 dedicated support.
Another Milestone for Pragmatic Play Latin America
2025 was a great year for the company, which expanded its presence in South America. Gareth Crook, SVP of Sports at Pragmatic Play, highlighted the importance of achieving this certification from the Brazilian authorities. It represents a significant milestone for the brand, enabling it to tap into the local market's immense potential lawfully.
Local operators who already enjoy the trust and patronage of Brazilians can seamlessly integrate their sportsbook product. Compliance with local laws and regulations is ensured, and players can enjoy betting on sports in total security. As the Brazilian market is one of the most dynamic in the region and the fastest growing worldwide, Pragmatic Play has high expectations for the years to come.
Brazilians can expect a flurry of promotions and offers for new players who sign up for an account with the new bookmakers powered by Pragmatic Play. Exclusive promotions and special deals frequently follow the arrival of new sports books, so the future looks bright. Players can also expect websites available in their language and customer support specialists who are fluent in Portuguese.
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