Pragmatic Play Strikes Deal to Enter Spanish Market
Published September 5, 2018 by Ivan P
The partnership will see the full portfolio of Pragmatic Play games, containing over 80 titles, go live for the first time at Casino777.
Pragmatic Play, a company with an extensive portfolio of slots and casino games, will be entering the regulated Spanish market following their deal with Digital Distribution Management Ibérica. The deal will ensure the full range of Pragmatic Play titles will become available at Casino777.es.
Acquiring New Customers
For Pragmatic Play, this first excursion into the regulated Spanish market represents a very important step. According to Melissa Summerfield, the company's Chief Commercial Officer, Pragmatic Play will be looking to make most out of this new opportunity and a fresh customer base.
Some of the most popular titles that are set to go live at Casino777.es as a result of the partnership include slots like Madame Destiny, Leprechaun Song, and Jade Butterfly. Of course, this is just a small fraction of full Pragmatic Play's portfolio.
The company has been on an expansion path lately, having recently announced another partnership with Kindred Group in Italy. Pragmatic has also ventured into the world of live dealer games through the acquisition of Extreme Live Gaming.
Enhanced Offer for Spanish Players
Speaking on behalf of Casino777, Rosario Zapata expressed the company's pleasure about having Pragmatic Play as one of their partners. Zapata is convinced the range of games, which was already tested and well-received by players in other markets, will be welcomed by their players as well, significantly improving the overall quality of their offering.
In total, Pragmatic Play has developed more than 80 video slots, all of which support 26 global languages and all major currencies. Hence, Spanish players do have a lot to look forward to thanks to this recent development.
Interestingly enough, although the online gambling in Spain was regulated in 2012, online slots remained illegal until June 2015, when the new legislation finally allowed casinos to start including slots as a part of their gaming offering.
