Scientific Enters the New Romanian Market
Published July 31, 2016 by Lee R
Scientific has found another way to expand its European presence.
Scientific Games is the latest licensee to join the Romanian market´s increasingly formidable lineup of iGaming competitors.
European Territory
This time, a US country has fortified its European presence. Scientific Games, a US-based gambling product and service provider, Monday announced that it had joined the first wave of licensees who have received authorization under new guidelines from Romanian gambling regulator Oficiul National pentru Jocuri de Noroc (ONJN). Effective July 1, 2016, Scientific Games joins established online casino provider brands such as NetEnt, Prima Networks, iSoftBet, and Play'n GO to offer iGaming on and compete for the Romanian market.
Expansion Strategy
The expansion of Scientific is strategically driven by its Interactive division´s two priorities of legal compliance and market innovation, according to the Commercial VP of Interactive division Bob Hays. The entry into Romania marks the tenth global jurisdiction in which it operates, with the company further poised to enter the Italian and Portuguese online gambling markets later this year. Hays confirmed that new European jurisdictions have been targeted in his company´s expansion strategy.
One of Many
Hays further added that Scientific are always happy to bring products to new jurisdictions, and lauded the holdings in the greater European Union that the ONJN provides. He characterized the foray as the “first of many efficient expansions” into recently regulated jurisdictions.
Romanian Exposure
Scientific Games already has content in the Romanian market via provider deals with 888 Casino, Netbet, BWIN, Unibet, Betfair and Circus, offering popular titles such as Raging Rhino, Zeus III, and Spartacus Gladiator of Rome.
Market Impact
The announcement boosted trading as well, as Scientific Games Corporation shares were up 3.21 per cent at US$10.61 per share in New York at closing Monday, the day of the announcement.
Outlook
It´s good to see some left-right expansion taking place, when the news is so often dominated by European iGaming companies looking to find a way into the US.
