Social Casinos and Gambling Linked in Australian Research Study

Published August 22, 2015 by Mike P

Social Casinos and Gambling Linked in Australian Research Study

The global social casino market is worth billions of dollars, and Australia is concerned how social gaming can impact real-money gambling.

Findings from a 2014 research study, entitled Gambling Research Australia, have delivered some fascinating revelations. The Southern Cross University-commissioned study was conducted online and drew information from 1,554 respondents during May and June of 2014. Gender was largely equal across respondents, but a third were deemed to be social casino players.

Attitudes to Social Games and Gambling

Australia-based online casinos are not currently permitted by the country, so the researchers wanted to find out how their legalisation would affect the on-going activity of gameplay at social casinos. To summarise, 64% said they would play as normal, 26% would play fewer social casino games, and 10% would play more.

Perhaps more telling, however, was that 69% of respondents said that they would be uninterested in playing real-money online casino games. Meanwhile, 28.4% would be somewhat interested and 2.6% would be very interested.

Despite holding an overwhelming majority, it would appear that many of the 69% of respondents are sceptical of social casinos. Of the respondents, 57% believe that social casinos were encouraging real-money gambling.

Social Gamers Who Gamble

Social commentators in Australia have voiced concern that social casino gaming could encourage players and make the more likely to engage in real-money gambling. However, the 2014 study actually revealed that only 17% of respondents said that they gambled more after playing social casino games.

The study was eager to point out that young people performing well at social casino games were not guaranteed to do well at real-money gambling. This was an important point to make, given that the researchers found that 28% of young people aged from 12 to 17 engaged in real-money gambling after playing with social casinos.

A further finding revealed that 33% of teenagers and 15% of adults believed that playing social casino games could make them better at real-money gambling. Social casinos are expected to generate $4.4 billion across the world in 2015, which explains the desire to explore social gaming attitudes.

The Australian government is concerned about how its residents view gambling, but the findings reveal that only a minority of Australians are impacted by social gaming. Land-based slot machines (pokies) and sports betting will continue in Australia, while players can only currently access international casino sites.

Casinos that Accept Australian Players

Although Australia-based online casinos are yet to be legalised, there are international options that are popular with Aussies. Three favourites would have to be BETAT Casino, Casino Cruise, and Casino Mate.

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See also

Optimove's New Research May Help Social Gaming Operators with Marketing Strategies

Online Gambling Study Bill Waits for Congress

Online Gambling Study Supports US Regulation

Moscow's 2015 Social and Mobile Gambling Conference Opens Today

Sweeping Changes to Australian Online Gambling Legislation


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