Special Recap: ICE Totally Gaming 2016

ICE Totally Gaming 2016 celebrated one of its best-ever years by attracting 28,487 attendees from 150 countries . People who came to London during 2-4 February for the diverse igaming expo were from all sectors of the industry, including casino sites, sportsbooks, poker sites, bingo sites, and various others. Just below is a special recap of ICE 2016’s most memorable highlights.

NetEnt Rocks

NetEnt used the first day as an opportunity to debut the software provider’s “NetEnt Rocks” theme for 2016. Guns N’ Roses is the first video slot to be released by NetEnt, but the provider revealed two more forthcoming games. Music fans can expect a Jimi Hendrix slot on 21 April, while a Motörhead slot will come later on 22 September.

Endorphina’s Twerk Slot

But NetEnt was not the only software provider to serve up a musical showcase. Endorphina definitely has a case for stealing the show with its Twerk slot show, with the assistance of Di Baddest, a troupe of glamorous dancers. With the help of their dancing friends, Endorphina delivered one of the most exciting shows for an upcoming slot release at ICE, based on the exotic dance that became a sensation. 

Playtech Academy

Playtech was another active software provider at ICE, electing to focus on delivering informative presentations. A total of 15 were hosted under the banner of “Playtech Academy”, which was set up to help Playtech’s clients and partners develop a deeper understanding on a wide range of industry topics.

IGT Unveil New Content

IGT has invested considerably to implement its TRUE 3D technology, which is designed to give players a 3D slot experience without the need to wear glasses. In showcasing the platform, IGT announced that an officially licensed Baywatch slot would join a selection that already boasts Wheel of Fortune and Plants vs. Zombies.

Sportradar Targeting eSports

Sporting data specialist Sportradar took a larger booth for 2016 than in previous years. The intention was driven by the company’s expansion into eSports. Sportradar also announced a partnership with the Electronic Sports League during its time at ICE. Sportradar openly described eSports as “new territory” during the expo, highlighting its growth potential.

Emerging Markets

Central and Latin America were discussed as potential new markets for gambling operators and software providers to target in the months to come. A specialist igaming lawyer named Santiago Asensi was able to identify Columbia as the first major market to emerge in 20016, with Brazil and Mexico expected to open up later. Meanwhile, Asian exhibitors were well-represented, which is a sign that ties are strengthening throughout the global industry.