Summing Up the 2016 iGaming Super Show

Lee R. - June 24, 2016

Topics, products, and trends were illuminated for a global roster of attendees with all levels of experience.

From June 7-10th, a true iGaming convergence saw gambling affiliates, affiliate managers, representatives for renowned gaming companies, executives, and other industry players come together at the Amsterdam Affiliate Conference and the iGaming Super Show 2016.

Primary Super Show Benefit

In bringing together a wide array of international delegates who normally work and interface thousands of miles apart, the Super Show afforded industry newcomers enjoyed invaluable access to a wealth of veterans and industry pioneers 


The Super Show featured a total of nine dedicated events packed into four days of networking, conferencing and exhibitions through iGaming Super Show events Go Gaming Tel Aviv-Amsterdam; Gaming in Holland; the Financial Partners Expo; the iGaming Executive Conference; the Payment Solutions Conference; and the Amsterdam Affiliate Conference.


Key topics discussed included how Europe's largest gaming market of Sweden could continue to grow; Russia's potential to be the next big online poker market; the recent challenges besetting the online casino business in Spain, emerging African markets, the growth of virtual reality casinos; player acquisition and retention; merger and acquisition negotiation techniques; and updates on regulations from around Europe and the rest of the world.

First Day Overview

The first day unveiled an impressive RAI event layout integrating five session-filled conferences alongside each other on the Super Show’s expo floor.


The floor itself featured booths taken out by all kinds of industry organisations, ranging from fields of iGaming operators to affiliate programs; media; financial and betting companies; and gaming product and software suppliers. Delegates enjoyed engaging floor promotions such as the booth babes and open bars that make iGaming industry events such a blast, while being provided a separate canal-side pub to work on deals. 

Highlight Booth

The most eye-catching booth was Bet Cart Partners' life-size Formula One-style car. The opportunity to participate in a simulated race from inside the car turned out to be what Kevin Andrews of called the “perfect” way to engage affiliates.

eSports Zone

The new eSports “Acquisition and Retention Zone” was unveiled to much fascination as well. This exhibition demonstrated how e-sports players represent new types of sports stars, pointing out significant e-sports trends such as prominent investment from traditional sports legends such as NBA basketball's Shaquille O’Neil and Major League Baseball's Alex Rodriguez.   

Day 2

Day 2 Highlights included Marcus Tandler’s SEO presentation at Player Acquisition Strategies, explaining how Google has transformed from offering the “most” content in the world to the “perfect” content--in the pursuit of its goal of happy users.  

A Day 2 product exhibition highlight was exhibitor LeoVegas' launch of its custom live casino environment, the “LeoVegas Chambre Separee.”

Words Cannot Say

This is truly just the tip of the iceberg as far as the staggering array of highlights and benefits for all attendees at the four day Super Show. This speaks not just to the value of being in Amsterdam, but the ingenuity of the events that empowered all attendees going forward as part of the greater Super Show series which includes annual Super Shows in London and Berlin as well. 


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