Super Bowl Ad Prices Soar
Published August 26, 2015 by Sol FH
The biggest game in American Football comes with record breaking price tag for 30 second ad spots.
It is no secret that the Super Bowl advertisements are expensive, but the fact that the coming Super Bowl is the 50th edition of the NFL Championship, costs have sky rocketed. In a press release from the NFL, the cost of a 30 second spot during half time has gone up by 11% to around $5 million, leaving companies gasping for air and wondering if it's really worth it.
The High Cost of Marketing
The cost of a Super Bowl ad at Super Bowl 1 was $37,500 in 1967, equal to around $268,000. Making adjustments for inflation over the years, a two second ad slot for the upcoming championship is a whopping $333,000. This may seem like a huge, ridiculous amount to pay; and it is, but one must take into consideration that last year's game between the Patriots and the Seahawks hit record ratings with over 114.4 million people tuning in.
The upcoming championship will take place on February 7, 2016 at Levi's Stadium in San Francisco.
Making the ad spots a little more attractive is the fact that the ads will be aired on television and online, creating a far greater reach for potential sales.
Super Bowl Online Gambling
The High price of advertising is only a fraction of the revenue, when considering the amount of money that is bet on the big game. Last year, it was estimated that there was $3.8 billion spent on illegal betting by US punters. This year could be a different story now with legalized online gambling in states like New Jersey, Nevada and Delaware. This does not answer the needs of the entire US though, as online sportsbooks like bet365, Winner Sports and William Hill accept bets from players from around the world, but leave US gamblers looking for a way to play.
Online betting props are already available for punters looking to get an edge and maximize profits. Sportsbooks have been seeing a vast amount of Super Bowl 50 outright bets with competitive odds available therein.
