Thanks to Local Performance, Denmark Market Grows in Q2

Lee R. - October 2, 2017

Mobile use looks to be driving online growth, and local online operators stand to benefit.

Denmark is looking particularly robust in 2017 after Q2, with locally licensed operators hitting new highs across the board.    

Strong Q2

Danish regulatory agency indicates in the newly released Q2 report that Danish-licensed operators generated gross gaming revenue of DKK 1.462b (US $234.5m) in the three months ending June 30, good for a year-on-year jump of a 4% which is a new record high since market liberalization in 2012.

Strong Local Showing

A record-setting performance from operators licensed in Denmark clearly drove the growth and performance. Danish operators reported combined Q2 revenues of DKK 458m, representing a massive year-on-year jump of 16% higher, which was further a massive vault of 10.3% from Q1 2017. 

Poker Struggle

These gains were achieved despite individual drops from online poker, whose reporting revenue of DKK 33m in Q2 dropped from DKK 37.1m in the same period last year and from DKK 34.9m in Q1.  The figure continues a downward trend in the poker vertical from a Q1 Peak of DKK 47m over three years ago in Q1 2014.

Single Games Popular

Online casino single player games performed better, showing both year-on-year (18.6%) and sequential growth (11.7%).

The 2014 Standard

Since the epochal Q1 2014 in Denmark, online slots and table game revenue have doubled even as payout ratios remained constant (96%). Slots pulled in a lion’s share of more than two-thirds of online casino revenue, followed by blackjack (8.4%) and roulette (8.3%).

Betting Online

The always vital sports betting vertical showed virtual status quo figures sequentially and for Q2 at DKK 522m.   

Land-Based Comparisons

In other sectors, land-based betting brought in 23.5% of the Q2 betting stakes, with 53.1%  of sports wagers placed via mobile (53.1%) and 23.5% via desktop. Overall, land-based casinos in Denmark still garnered the slight majority (53.9%) of individual wagering transactions.

Self-Protection Mechanism

As far as vital and topical protections against vulnerable gamblers, Spillemyndigheden launched is working with a new ROFUS voluntary self-exclusion registry launched last October. As far as users of these voluntary protections, the number of registrants rose from 7,962 to 11,367 as of September 1m with 7,777 opting for permanent exclusion.


The increase in permanent exclusion increases the Denmark statistics, with problem gamblers taking themselves out of the game leaving room for more reliable growth and safer society.



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