The Industry's Billion Dollar Label

Published May 1, 2002 by OCR Editor

The Industry's Billion Dollar Label

A mass urgency to create an online entertainment industry was quick to pass, marking it as a cornerstone for the gaming industry.

As we advance into the future with a new thirsty driven technological generation, our scope of the online industry has widened. A new age phenomenon that is rapidly snowballing into an all-online world, has positioned itself in almost every home today. The days of ranting and raving about Pc's and the whole movement of the Internet emerging, has coiled down into a spinning comet that has paved the way for this new high- tech infinite industry.

 The rumored uttering of numbers and dollar signs bulging out of people's eyes has popularized a strong demand to get involved. A philosophical notion that the people of today feel the need to keep up with what's new and happening, in order to maintain a successful and prosperous future, has hit hard. The online industry has popularized itself by its billion-dollar label.


Our exposure to entertainment and technology is our stimulus that fuels our imagination and the visual expectancy we demand. A mass urgency to create an online entertainment industry was quick to pass, marking it as a cornerstone for the gaming industry. Because of the staggering growth of the gaming industry, The American Gaming Association was on an advertising campaign mission to educate the masses of this new virtual versatile entertaining playground.

 The campaign set out to make a clearer understanding of the industry to the general public and decision-makers. A result of this successful mission is apparent, in that the online gaming industry is one of the highest-ranking businesses on the web today. Statistics show that Internet gambling revenue has grown from $1.2 billion in 1999 to %3.1 billion in 2001, and estimates show that by 2004 it will reach $6.3 billion.

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